Designing a Slow, Soulful Experience Around Ceramic Painting

🌱 Project Overview

Client: Die Keramikothek

Location: Munich, Germany

Timeline: July–October 2024

My Role: Service Designer, Brand Strategist, Visual Designer, Web Designer, Content Creator

Keywords: Slow experiences · Tactile branding · Creative rituals · Conscious consumers · Local identity

"Not just a brand. A sanctuary for creativity—one brushstroke at a time."

🧭 The Challenge

How might we create a cohesive and soulful experience—from discovery to painting to pick-up—that invites people to slow down and connect through color?

• Build a brand identity that reflects the founder’s warm, intuitive energy
• Streamline the service flow from booking to in-store experience
• Design clear, calming communication at every touchpoint
• Launch a space that feels like a creative ritual, not a commercial transaction

🔍 Discovery & Research

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